PicsCliq was a clever app which allowed wedding photographers to upload and sell their work after the event. The site offered a great interface for people to check out and share the photos online, so photographers received free marketing as their work was send throughout the networks of the happy couple. The idea was to create a place where friends and family would want to go anyway, instead of trying to get them to visit a stand-alone sales portal where it was hard to enjoy the images themselves.
PicsCliq hired Cantilever to design and develop the frontend for two control panels: The Couple Dashboard and the Photographer Dashboard.
The Photographer Dashboard featured a slick brushed-steel look that felt powerful and rigid. We wanted it to fit in with Aperture, Lightroom and other top photo software.
Users could upload photos, request payment, check the status of their weddings, update their professional profiles and more, so the true challenge was to build a user experience that felt right. We worked closely with the founders, using sketches, wireframes and paper prototypes to forge a straightforward workflow and sensible UI controls.
For the Couple dashboard, the aesthetic was fun and bubbly instead – they’re getting married, after all! We wanted visitors to feel excited about setting up their wedding, and after the big day, reviewing and organizing their photo library.
Under the hood, though, we used the same rigorous UI approach to arrive at an experience which allowed the user to do a lot without it feeling like work.