Case Study

Flatiron School

We partnered with Flatiron school on projects touching their product, Learn.co, and their primary marketing website, flatironschool.com

The Client

Flatiron is the leader in programming education for “technically curious” individuals from all walks of life. Learn.co is their online campus, where students from around the world study and collaborate.

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Read the Before & After
One Year Results
  • Reduced CSS resource load times within Flatiron’s online campus software by 10x
  • Created and documented an expansion strategy to allow new features to be built without causing code bloat. Trained internal developers.
  • Designed, developed, and maintained a robust marketing site for the school

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Before cantilever

Flatiron School was growing fast, and their engineering team was building lots of new features. The CSS stylesheet library was growing linearly with every new feature written, becoming more and more complex over time, and therefore harder to maintain and slower for users to load. They needed a reset to make their developers’ lives easier while also improving performance for their students.

After cantilever

We created a new custom CSS framework for Learn.co, inspired by Nicole Sullivan’s OOCSS project. The philosophy allows for extensive code re-use, to the point where new pages can be created without writing any new CSS at all. Flatiron’s team can now build complex new features without touching the CSS, and their stylesheet loads up to 10x faster.

Our strong partnership led to Cantilever being tapped to design and build a new version of Flatiron’s website. The new site brought their incredible programming to life and made it easy to convert, while being tagged extensively so that marketing stakeholders were in full control.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Reduced CSS resource load times within Flatiron’s online campus software by 10x
  • Created and documented an expansion strategy to allow new features to be built without causing code bloat. Trained internal developers.
  • Designed, developed, and maintained a robust marketing site for the school

With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Flatiron School
Read the full review on
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
Read the full review on
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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Arc/Morris

Respected provider of services for individuals with intellectual and developmental disabilities (I/DD).

Narrative 4

A digital translation of a unique training program for the corporate market

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