News and newness. Explore our thoughts and happenings at Cantilever.

At Cantilever, when we kick off a project creating large new site, the first thing we do has nothing to do with pixels. Before we design a single page, we ask questions. We call this process Discovery.

I have a confession to make: When I first set up shop as a freelance web designer, I hated receiving feedback. It felt like clients were interfering with the perfection I had created. “They hired me to tell them what to do, and now they won’t listen,” I fumed.

This is the second half of a two-part series discussing the importance of site speed and how to improve it. To read the first part, click here.

Your site has a purpose: to inform, to inspire, to convert. To do this effectively, it needs:

At Cantilever, we make websites. Some of our clients are industry veterans who understand the nuance of how a site comes together, but most start with little prior knowledge. We love helping clients develop a full model of what it takes to put together a site, and how their project will actually work when it is complete. Additionally, when we hire non-technical staff, we always take the time to train them on the basics of how sites work, so they have context for the decisions they make in their own roles.