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At Cantilever, we make websites. Some of our clients are industry veterans who understand the nuance of how a site comes together, but most start with little prior knowledge. We love helping clients develop a full model of what it takes to put together a site, and how their project will actually work when it is complete. Additionally, when we hire non-technical staff, we always take the time to train them on the basics of how sites work, so they have context for the decisions they make in their own roles.

It was the worst sales call I’ve ever had. I normally felt comfortable talking to prospects about my web design firm, Cantilever, but this time I was inexplicably nervous. I was sweaty and dry-mouthed, stumbling over my words and struggling to hit my normal cues. The lead was a great fit, and they were referred to us by a satisfied Cantilever client, but I was losing them. I cut off my guests mid-sentence, yet left awkward pauses between my own. Being uncomfortable, I let the conversation die out quickly without even making the case for hiring us, practically suggesting that the client not bother.

Imagine stepping out of a train, disheveled and weary. Your right hand is holding a dusty canvas bag, full to bursting. In it is everything you own. Your left hand clutches a document, the most precious you’ve ever grasped: A thin sheet of paper, officially stamped, that says you belong here. A new beginning, a new home.