Conversations With Tyler

Bringing to life the unique nature of this podcast host and his interactions with guests.

About The Client

A podcast with economist Tyler Cowen engaging with “today’s most underrated thinkers in wide-ranging explorations of their work, the world, and everything in between.”

Challenge

Creating a website to communicate the heart of the show: Tyler’s stimulating and surprising questions and equally engaging answers and insights from his guests create a new math in conversation. One plus one equals three.

Solution

Because the show is unique, we created something users hadn’t seen before. Specifically, a layout that at first looks scattered, but has an underlying mathematical structure to make it reliable and consistent. Within that framework, we imbued every element with an air of mystery and quirk.

Result

We designed features to mirror the purpose of the show which is to make people stop and think and as a result, forever associate that moment with the show. A logo that draws itself before the rest of the content reveals itself while a page is loading, buttons, and links when hovered over cause vivid reactions and page scrolling that triggers an interesting and strange optical illusion.

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