We overhauled the CoverSports brand and then built an intuitive, well-organized eComm platform that is built to grow.

About The Client

CoverSports creates high quality covers for all athletic surfaces, serving sports teams from Pop Warner to the big leagues.


CoverSports had a great reputation with their customers, but an online shopping experience that did not live up to their good name. Their website was dated, hard to use, and not converting at the rates they wanted.


We created an all new visual identity including a fresh logo, while retaining their history and the best of who they are. We made it easy and intuitive to order their products, and implemented a “request a quote” tool that allows CoverSports staff to save time when addressing client inquiries.


  • Created a conversion-focused “Request a Quote” tool that saves time for inbound sales teams
  • Overhauled the client’s visual identity from “tired” to “fired up!”
  • Created site-wide integrations with client’s Salesforce implementation
desktop hero section of CoverSports landing page
Top products, About CoverSports and Testimonials
Shop by different sport
Products menu in open state
Resources menu in open state for top guides
Products page overview
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Responsive hero section of CoverSports landing page
Responsive version of Top products and About CoverSports
Responsive version of Shop by sport section
Responsive version of Guides section
Mobile menu in open state
Mobile product filters in open state
Responsive version of About CoverSports manufacturing in open state
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