Rustic Pathways

We created a website that leads visitors to their ideal choices in the precise category of experience they are seeking.

About The Client

Leader in transformative global teen travel experiences.


Rustic Pathways wanted to unify the UX for three different target audiences and product groups while being able to cross-sell and make sure that each visitor was presented with the products that were exactly right for them. All without sacrificing the magic, excitement, and tactile experience of their travel and exploration programs.


We made sure that the diverse experience seekers, both parents, and teens, were able to easily find the experiences that were precisely suited to them without irrelevant detours. We got them from A to B and utilized all of Rustic’s incredible visuals to bring the visitor right there and inspire them with the excitement of the travel experience.


  • An integrated tech ecosystem spurring 400% business growth
  • A site using frontend code written in a systematized, reusable matter to promote speed and expansion into new user features
  • A website user experience personalized to reward return visitors
Desktop hero section of Rustic Pathways landing page
Menu in open state showcasing students from different countries
Featured in New York Times, The Wall Street Journal, and Wyse Travel Confederation
Testimonials from Zachary Rosenthal, Morgan Zee, and Kimberly White.
Different programs offered by Rustic Pathways
Why Rustic Pathways? Transformative, Impactful and Trustworthy.
Student travel programs by Rustic Pathways
Different locations of student travel program
Turtle conservation program in Costa Rica
Program details about turtle conservation in Costa Rica
No items found.
Mobile hero section of Rustic Pathways landing page
Student programs in United States
Details about the student program in United States
Mobile landing page of turtle conservation program
No items found.

How Can We Help You? Let's Start The Conversation.