Case Study

Rustic Pathways

We partnered with Rustic over a five-year engagement encompassing several coordinated site builds, helping drive major revenue growth.

The Client

Rustic Pathways is the leader in transformative teen travel.

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Read the Before & After
Industries
One Year Results
  • An integrated tech ecosystem spurring 400% business growth
  • A site using frontend code written in a systematized, reusable matter to promote speed and expansion into new user features
  • A website user experience personalized to reward return visitors
Services
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Values
Equity
Delight
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Before cantilever

Rustic Pathways had three outdated and disconnected outdated websites for three different program types. The sites were missing the magic, excitement, and tactile experience of their travel and exploration programs.

After cantilever

Over the course of a five year partnership, we overhauled all three sites and then unified them into a common design system and codebase. We implemented advanced features like a recommendation engine and Salesforce-integrated custom checkout flow.

Use of Rustic Pathways’ incredible visual library throughout the site allowed users from all audiences to navigate their choices with a sense of adventure, previewing their travel experience.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • An integrated tech ecosystem spurring 400% business growth
  • A site using frontend code written in a systematized, reusable matter to promote speed and expansion into new user features
  • A website user experience personalized to reward return visitors
They did a great job of optimizing site performance and making sure it's a smooth user experience.
Rustic Pathways
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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Arc/Morris

Respected provider of services for individuals with intellectual and developmental disabilities (I/DD).

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A digital translation of a unique training program for the corporate market

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