We created a rich, premium website to make Esquire’s full-page archive feel active and lively. We integrated payment and page-viewer technology within a cohesive user experience.
Alongside their 1000th issue, Esquire was developing a full page archive, and they understood that the volume and breadth of their content was daunting.
The Esquire team, led by features editor Tyler Cabot, were working with Bondi Digital to create an innovative, gorgeous archive of every Esquire article ever. But they also envisioned creating a blog-like recommendation site to wrap the archive itself, surfacing timely, curated highlights according to the season and current events. For example, in September, the team could feature stories about the Harvard-Yale game alongside a profile of Tom Brady. At Oscar season, they could surface actor-related content, from a Bing Crosby story to an interview with Chadwick Boseman.