When Handi-Lift needed to clarify their residential products and services, they came to us for a new website focused solely on the Home.
The new site showcases various styles, applications, and features of their home stairway chair lifts while it reinforces their image as a consumer brand. Handi-Lift’s service principle, “Service with Dignity”, is captured by the concise simplicity of the site.
Our goal was to organize and display just the right amount of information to potential customers (or their caretakers), while offering the ability to set up a home consultation with a few taps and clicks. We utilized photographic illustrations to clearly communicate product styles and features, and high quality background imagery to keep the site feeling friendly.
Our final challenge was to unite the new residential site with Handi-Lift’s existing commercial products website. To accomplish this, we devised a Handi-Lift “network bar” which contains global navigation between the two websites. We further differentiated the two sites with unique background patterns and type treatments for each.