When a client asks us to innovate, we listen. We created an engaging, social-integrated map experience that excited prospective students about their life at NYU-Poly.
NYU-Poly approached us with a fun challenge: Take two well-designed print brochures and convert them into a website. The brochures gave prospective students and faculty a picture of their life in New York while being a part of the school.
We considered some more conventional ideas, but one of NYU-Poly’s core values is innovation, and so we thought bigger. We devised a unique full-page map concept in which we would integrate all the points of interest from their content as clickable destinations. By clicking through the map, the user would “fly through” New York, giving them a vivid sense of the breadth of amazing experiences available to them during their time at NYU-Poly.
