Rustic Pathways is the leader in teen travel. They send thousands of students per year on engaging, challenging, and inspirational trips around the globe. With a worldwide staff and an over 100 unique programs, they needed a fresh, unified web experience that could handle a high degree of complexity.
The key challenge in building their new site was structuring the content intelligently. They have so much incredible media and lots of information to impart, so our UX phase was lengthy and detailed. Additionally, Rustic communicates to disparate audiences: Students, their Parents, and school administrators. Therefore, the site had to provide multiple pathways to content and helpful nudges to allow particular audiences to get what they need.