Spark+Echo Arts

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Team Andrew Heins, Ty Fujimura
Roles Branding, Design, Development
Technologies spark+echo

Spark+Echo has a unique and challenging mission: Illuminate every verse of the bible with an original work of art – anything from painting to sculpture to modern dance and poetry. The organization partners with interested artists, coaching them through idea generation, initial studies, and the creation of their final work.

We got to know the principals of Spark+Echo during our discovery process for the Genesis App by American Bible Society, which was designed to be the most beautiful digital bible ever, illuminated with raw artistic responses to the scripture. When ABS decided not to pursue the Genesis App past the idea stage, the team behind it started to discuss using our unique app concept as the basis for a project for Spark+Echo.

“Through a straightforward and thoughtful approach to collaborative work, Cantilever managed to create a website that crystallized the brand’s philosophy. An understanding and patient environment was a hallmark of their work, and ensured their continued engagement in the future.”

~ Jonathon Roberts, Spark+Echo Arts founder, Clutch review

 

Spark+Echo’s old WordPress site was beginning to hold them back. The look and feel was not commensurate with the exceptional artwork on display, and they wanted a better way to present the project on a macro and micro level.

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First and foremost, we set out to create a format for the project that helps give it context and life. The site is organized around a primary bible-reading experience where the Spark+Echo artwork is shown inline with the scripture that inspired it.

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Users can click through to see the piece in full detail, along with commentary by both the artist and Spark+Echo.

Drawing from the Genesis app concept, we integrated the idea of “Sparks” – up-votes that their audience can use to express support for an in-progress artwork or a bible passage they would like to see art made for. Passages with lots of sparks are the ones the community is most interested in illuminating next.

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Since Spark+Echo is funded partially through Patreon, we wanted to help bolster subscriptions through the site. We decided to make Sparking something that only Patrons can do. Active, pledging supporters can log in to the site with their Patreon username and password and receive five new sparks every month.

Users are recognized publicly for being the most active sparkers on the site; for being the most active in a given book of the bible, and for being the most vocal supports of a given artwork. Users can leave comments along with their sparks, creating a lively, collaborative feeling within the site.

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In addition, users are encouraged to take the conversation to social media. Each piece of artwork is associated with a unique hashtag and Facebook feed. Users can tweet and comment from the page with one click, and their submission will appear on the page. If users respond on those platforms, the feed updates accordingly.

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“Everybody has been really excited about the new website. It has made not only the artwork, but also the project as a whole shine. People are better able to understand what we do and why we are doing it, all thanks to Cantilever’s work.”

~ Jonathon Roberts, Spark+Echo Arts founder, Clutch review