As an advertiser, it’s hard to get a relevant message to an interested consumer at the right time. The Weather Company offers a comprehensive suite of ad offerings between their mega-popular websites and mobile apps, but it’s their understanding of data that sets them apart. They use powerful data science and market research to help brands spend well and reach the audiences they want to speak to most.
We worked with fellow NJ-based firm By & Large to create a clean, usable media kit website that speaks to these attractive advantages. They crafted content and led the visual design, while we tackled UX, code, and design for secondary pages. During Discovery and UX, we got to collaborate with the fantastic Eric Miller, inventor of UX Kits.
The new site had to explain as concisely as possible why Weather has such a powerful edge while providing real-world outcomes to back up these claims. It also has to serve as a practical tool for clients to get data pertaining to the campaigns they want to run across Weather’s varied platforms. Finally, Weather maintains an active and interesting blog on the media kit, providing unique insights into how the weather affects business.
With such a broad set of strong content to work with, we adopted a UX approach that emphasizes the connections within the site. Users should be able to drift from a case study to a technology used in that case study to a spec for an ad unit that utilizes that technology, to a news story highlighting one client’s use of that ad unit.
We built the site with an innovative WordPress methodology backed by Timber, the excellent framework from Upstatement, paired with our object-oriented CSS and JS approach. The result is a fast, fresh web presence that is poised to grow.