As a “development by design” shop, we think differently about how to prime our clients’ websites for the year ahead. Cantilever’s lead strategist, Andrew Heins, recommends six things to ask your agency about your website sooner than later.
Can We Review Our Goals?
Going over your organization’s 2024 goals with your agency not only ensures both sides are aligned on what matters most, it’ll allow them to be proactive in offering ongoing strategies and solutions for your website in order to meet those goals. In the end, everybody wins.
How’s Our Search Going?
Search engines are constantly evolving their ranking algorithms, so keeping on top of your SEO approach is critical. Is your agency tracking month-to-month metrics? Which keywords and search terms are relevant as your own business evolves? And how are your website landing pages performing once someone arrives there from a search? There are no wrong questions.
How Are We Rolling Out Our Content Strategy?
Whatever your business goals are, there’s a content strategy to support them. Maybe it’s converting visitors into bona fide leads, or increasing the amount of time that people are perusing your site. Aligning with your agency on a content strategy can change the way you and others view your website.
Is The Experience Great—or Just Good Enough?
As important as the backend of your website is, the front end is just as critical. So it’s a good—no, great—idea to ask your agency to assess whether the User Experience and Information Architecture is accomplishing what it should or if it could use some improvements.
Something Slowing Us Down?
Your website’s speed and load time has a huge impact on a user’s experience and your ability to retain their attention. It can even have an effect on your ad performance (ad platforms don’t like serving ads that drive to sluggish sites). So have your agency take a look under the hood and see if anything is holding you back.
Any Updates on…Updates?
It’s a lot of work managing all the technology underpinning your website, so you’ll want to ensure the latest versions of software, from PHP to plugins to CMS, are up to date. Some might automatically refresh in the background while others require manual oversight. Get an update from your agency about any and all updates for your website.
At Cantilever, we want all websites to bring value to the organizations behind them. If you’d like to ask us any questions about yours, we can help. And if you’ve got bigger plans for your website, let’s kick things off with our Cantilever Diagnostic.
