Case Study

IEH

We revamped IEH’s catalog into a searchable database and added a 3D modeling tool for interactive previews and CAD downloads. The latest 360° experience highlights the connectors' applications, streamlining engineers' selection process and showcasing IEH’s expertise.

The Client

IEH is the leading provider of Hyperboloid connectors, an electronic component used in the most demanding applications.

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Read the Before & After
Industries
One Year Results

Searchable Database: Transformed four print catalogs representing millions of possible connectors into a unified, searchable, faceted database. Added several new catalogs post-launch without requiring major database changes.


3D Modeling Tool: Created a 3D modeling tool that allows engineers to preview products in 3D space and download them as CAD files.


Sales Growth: Contributed to sales growth that helped lead to the client’s IPO and expansion to a new facility.

Services
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Values
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Before cantilever

IEH offers a vast array of parts with countless variations. They needed a web partner who could understand the complexities of their products and develop a site that simplifies the selection process for engineers. We achieved this by creating a unified, searchable database, a 3D modeling tool for interactive product previews, and a 360° experience to showcase their connectors in various applications.

After cantilever

- Deep Understanding: Conducted an in-depth study of hyperboloid connector technology to better serve engineers’ needs.

- 2011 Redesign: Launched a new site with a unified, searchable product catalog, receiving positive customer feedback.

- Ongoing Upgrades: Added multiple languages, a full content management system, and CAD tools for 3D model viewing and downloading.

- Recent Innovations: Introduced an interactive 360° experience for dynamic exploration of connector applications and advanced 3D model viewing tools for detailed product visualization.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

Searchable Database: Transformed four print catalogs representing millions of possible connectors into a unified, searchable, faceted database. Added several new catalogs post-launch without requiring major database changes.


3D Modeling Tool: Created a 3D modeling tool that allows engineers to preview products in 3D space and download them as CAD files.


Sales Growth: Contributed to sales growth that helped lead to the client’s IPO and expansion to a new facility.

They’re smart, professional, and responsive. The team is creative and I like the work they do.
IEH
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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