Case Study

Arc/Morris

Respected provider of services for individuals with intellectual and developmental disabilities (I/DD).

The Client

Arc/Morris provides services for people with intellectual and developmental disabilities (I/DD). They are one of the nation’s most respected providers.

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Read the Before & After
One Year Results
  • Established new brand look and feel
  • Promoted leadership team’s vision of a refreshed organization
  • Helped spur fundraising efforts, including online

Services
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Values
Equity
Health
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Before cantilever

Arc/Morris has always been a top-tier provider, but had recently embarked on a transformation journey in the hands of a new Executive Director. The organization wanted to redefine what care for people with I/DD could look like.

After cantilever

We worked with Arc/Morris to overhaul their brand look and feel, resulting in a palette that is energetic, youthful, and creative. We applied the new look to a clean new website, focusing on accessibility, usability, and content clarity. The new site stands in stark contrast to the traditional, boring sites that most providers have, and establishes the Arc/Morris as a revolutionary in the field.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Established new brand look and feel
  • Promoted leadership team’s vision of a refreshed organization
  • Helped spur fundraising efforts, including online

Working with Ty and his team has been an excellent experience.
Laura Jenning, Non-profit Leader
Arc/Morris
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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