CoverSports
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We overhauled the CoverSports brand and then built an intuitive, well-organized eComm platform that is built to grow.
CoverSports creates high quality covers for all athletic surfaces, serving sports teams from Pop Warner to the big leagues.
- Orders obtained from leads has increased 163%.
- Profit per lead has increased by 110%.
- Overall leads decreased. The site now deflects bad leads, easing inside sales processes.
- Created site-wide integrations with client’s Salesforce implementation.
CoverSports had a great reputation with their customers, but an online shopping experience that did not live up to their good name. Their website was dated, hard to use, and not converting at the rates they wanted.
We created an all new visual identity, including a fresh logo, while retaining their history and the best of who they are. We made it easy and intuitive to order their products, and created tools that allows CoverSports staff to save time while mitigating errors when addressing client inquiries. This includes a “request a quote” tool, as well as a configurator that site visitors use to tailor and visualize customized windscreen products.
- Orders obtained from leads has increased 163%.
- Profit per lead has increased by 110%.
- Overall leads decreased. The site now deflects bad leads, easing inside sales processes.
- Created site-wide integrations with client’s Salesforce implementation.
It looks like we got a pretty big boost in conversion rate. In fact, we’re going to be signing another contract with them to do another website.
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
