National Children’s Museum
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We redesigned the National Children’s Museum website to create a modern, accessible platform with seamless integration for ticketing, membership, and events.
The National Children's Museum in Washington, D.C. combines science center content with interactive exhibits and programs to ignite curiosity, and inspire children ages 0 to 12 to explore science, technology, engineering, arts, and math (or STEAM).
- Reorganized information architecture to support key organizational growth objectives
- Instilled strengthened brand communication, forging stronger engagement with diverse audience segments
- Developed the new site to meet ADA guidelines, creating a fully inclusive digital presence
- Integrated the redesigned website onto a modern, extensible technology platform that provides a superior user experience, no matter how NCM’s visitors browse the web
The National Children’s Museum provides an onsite experience filled with whimsy, exploration and inclusivity. To create online engagement in support of growth goals, the digital presence needed to capture this experience, too. It also needed a stronger mobile experience, content management, and technical performance.
Through extensive stakeholder interviews and a rigorous discovery phase, Cantilever developed a vision for the new website. Our objective: Create a mobile-first, web-accessible and extensible foundation to enable effective communication with a diverse audience, while providing efficient internal workflows and sound technical performance.
We conducted a full-scale redesign process, visually integrating the museum’s whimsical, inspirational qualities to seamlessly transition visitors from online exploration to the in-person experience. We reorganized the site and improved wayfinding, ensuring intuitive pathways to key interactions, including ticket, membership, and event sales.
Cantilever moved the site to a modern technical stack assembled to improve performance, security, and scalability. This also provided a simplified and efficient content management process, ensuring content could be easily repurposed without ongoing developer support.
- Reorganized information architecture to support key organizational growth objectives
- Instilled strengthened brand communication, forging stronger engagement with diverse audience segments
- Developed the new site to meet ADA guidelines, creating a fully inclusive digital presence
- Integrated the redesigned website onto a modern, extensible technology platform that provides a superior user experience, no matter how NCM’s visitors browse the web
"They are always quick to act and respond when incident response work is needed."
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
