Case Study

Droga5

Cantilever has been a trusted design and development vendor of Droga5 since 2014. In 2019 we supported a national ad campaign for Dos Equis by creating a series of “fake news” websites spouting tall tales

The Client

Droga5 is a powerhouse global creative agency providing a human-centered brand experience as part of Accenture Song.

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Read the Before & After
One Year Results
  • Partnered with Droga5 on multiple client projects for nationally-recognized brands
  • Built and maintained the agency’s website and created a bespoke internal dashboard tool
  • Met critical campaign deadlines to align with national media buys
Services
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Values
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Before cantilever

Droga5 has ambitious creative ideas that require sharp execution. In 2019, Droga5 was launching a new ad campaign for Dos Equis: “Keep it Interesante.“ The concept was all about the tall tales told between friends after a few drinks.

To support the campaign’s rollout on social, Droga asked us to create a series of realistic-looking fake news websites showcasing tongue-in-cheek articles that were too good to be true.

After cantilever

We created a system that could generate realistic-looking news article web pages on-demand. Our modular coding methodologies allowed us to execute the project on a rapid timeframe and for a modest budget, meeting the client’s deadline.

We have partnered with Droga5 on numerous client and internal engagements, creating top-notch design and code that delights their clients and furthers their work.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Partnered with Droga5 on multiple client projects for nationally-recognized brands
  • Built and maintained the agency’s website and created a bespoke internal dashboard tool
  • Met critical campaign deadlines to align with national media buys
Everything they’ve built for me has been solid, thought out, and thorough.
Droga5
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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