Droga5
Cantilever has been a trusted design and development vendor of Droga5 since 2014. In 2019 we supported a national ad campaign for Dos Equis by creating a series of “fake news” websites spouting tall tales
Droga5 is a powerhouse global creative agency providing a human-centered brand experience as part of Accenture Song.
- Partnered with Droga5 on multiple client projects for nationally-recognized brands
- Built and maintained the agency’s website and created a bespoke internal dashboard tool
- Met critical campaign deadlines to align with national media buys
Droga5 has ambitious creative ideas that require sharp execution. In 2019, Droga5 was launching a new ad campaign for Dos Equis: “Keep it Interesante.“ The concept was all about the tall tales told between friends after a few drinks.
To support the campaign’s rollout on social, Droga asked us to create a series of realistic-looking fake news websites showcasing tongue-in-cheek articles that were too good to be true.
We created a system that could generate realistic-looking news article web pages on-demand. Our modular coding methodologies allowed us to execute the project on a rapid timeframe and for a modest budget, meeting the client’s deadline.
We have partnered with Droga5 on numerous client and internal engagements, creating top-notch design and code that delights their clients and furthers their work.
- Partnered with Droga5 on multiple client projects for nationally-recognized brands
- Built and maintained the agency’s website and created a bespoke internal dashboard tool
- Met critical campaign deadlines to align with national media buys