Rustic Pathways
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We partnered with Rustic over a five-year engagement encompassing several coordinated site builds, helping drive major revenue growth.
Rustic Pathways is the leader in transformative teen travel.
- An integrated tech ecosystem spurring 400% business growth
- A site using frontend code written in a systematized, reusable matter to promote speed and expansion into new user features
- A website user experience personalized to reward return visitors
Rustic Pathways had three outdated and disconnected outdated websites for three different program types. The sites were missing the magic, excitement, and tactile experience of their travel and exploration programs.
Over the course of a five year partnership, we overhauled all three sites and then unified them into a common design system and codebase. We implemented advanced features like a recommendation engine and Salesforce-integrated custom checkout flow.
Use of Rustic Pathways’ incredible visual library throughout the site allowed users from all audiences to navigate their choices with a sense of adventure, previewing their travel experience.
- An integrated tech ecosystem spurring 400% business growth
- A site using frontend code written in a systematized, reusable matter to promote speed and expansion into new user features
- A website user experience personalized to reward return visitors
They did a great job of optimizing site performance and making sure it's a smooth user experience.
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
