• NYC
  • LA
  • Remote

We have a simple formula that delivers profound results: Discover, Create, Enhance.

Travelers interacting and taking photos, standing on a coast line and silhouetted against a sunset over the ocean. Image by Javier Allegue Barros on Unsplash.

We’ve used our method for a wonderfully diverse range of clients, from financial institutions to universities to electronics manufacturers. With their insight and our expertise, we create websites that are helpful, empathetic, constructive, accommodating, and safe.

But for many clients, a full redesign is not necessary. We’ll evaluate your current web presence and figure out if a support retainer might make more sense for you. We see your success as our success, so we are invested in finding the solution that’s right for your business.

Ty Fujimura and JT Fridsma meeting with Cantilever client Rustic Pathways

Discover

We ask any question we can think of about the client’s business, market, and world.

Read our article: “What We Do Before We Start Designing”

  • Research

    We dive deep on your current site, your brand position, and your competition.

  • Workshop

    We conduct an on-site discovery workshop (up to two days) to solidify our understanding of who you are so that we can represent you perfectly online.

  • Report

    We construct a discovery report that codifies our findings into clear brand expression guidelines. We provide an actionable tactical plan for the website project, and KPIs to guide it.

JT Fridsma working with Cantilever client Rustic Pathways

Create

We believe that websites are spaces that users enter, not billboards they see from a distance. We empathize with them and obsess over every detail of their experience.

  • User Experience (UX) & Prototyping

    We design the architecture for the site using low-fidelity mockups and prorotypes. We write documentation that explains how every piece of functionality should work.

  • Visual Design

    We transform the functional UX mockups into gorgeous, vivid works of art.

    Read our article: “The Secret to Effective Design Feedback”

  • Development

    We write modular, fast, flexible code from scratch. We use the platforms and technologies that make the most sense for the client’s specific needs.

    Read our article: “Becoming a Performance Hawk”

  • QA

    Our testers are an invaluable part of our production process. We pore over our sites to ensure that we find issues before the public does.

Someone’s keyboard and mouse in front of a fat stuffed pigeon and other desk items

Enhance

When the project is over, we don’t disappear.

Meet our dedicated support department

  • Monitor

    Our sites are built with advanced tracking and analytics code so we can tell whether we are delivering a quality experience to site visitors.

  • Evolve

    We use this data to make smart recommendations about new features and improvements. We continually keep our sites up to date so they never have to be “redesigned” again.