Calibrate

Applied our technical expertise to increase web efficiency, accelerate internal processes, refine tools and empower Calibrate’s internal team to independently update their marketing site.

About The Client

Bringing decades of proven metabolic science to everyone, everywhere to change the way the world treats weight loss.

Challenge

Increase page speed scores, address multiple SEO and usability problems, design and develop key new pages, and overhaul their third-party tagging to make it more accurate and efficient.

Solution

We brought our technical expertise and experience to address the basic challenges on their existing website. Our experience allowed us to quickly understand the internal teams’ issues and brought our efficient processes and knowledge to their existing tools and workflow. We seamlessly collaborated with their internal development and marketing teams, becoming something of an extension of their company to empower them to update their site as needed in response to market data.

Result

  • 50.5% Increase in conversion rate since start of engagement
  • 18.1% decrease in bounce rate for direct traffic
  • 31.2% increase in time on site
  • Performed extensive accessibility testing to fulfill ADA guidelines
Calibrate desktop landing page
Sustainable weight loss based on biology CTA section
Designed for biology not willpower section
We're in it together every step of the way timeline section
Accountability to keep you on track section
Different levels of Calibrate process
Results that speak for themselves CTA section
Calibrate results page
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Responsive hero section of Calibrate landing page
Responsive version of here's the crucial part section
Responsive version of testimonial section
Responsive version of doctor prescribed medication section
Responsive version of Sustainable weight loss based on biology CTA section
Responsive version of Designed for biology not willpower section
Responsive version of We're in it together every step of the way timeline section
Accountability to keep you on track section
Responsive version of tiny tweaks add up to real results secrion
Responsive version of Results that speak for themselves CTA section
Responsive version of Calibrate statistics section
Responsive version of guaranteed results CTA section
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