Applied our technical expertise to increase web efficiency, accelerate internal processes, refine tools and empower Calibrate’s internal team to independently update their marketing site.
About The Client
Bringing decades of proven metabolic science to everyone, everywhere to change the way the world treats weight loss.
Increase page speed scores, address multiple SEO and usability problems, design and develop key new pages, and overhaul their third-party tagging to make it more accurate and efficient.
We brought our technical expertise and experience to address the basic challenges on their existing website. Our experience allowed us to quickly understand the internal teams’ issues and brought our efficient processes and knowledge to their existing tools and workflow. We seamlessly collaborated with their internal development and marketing teams, becoming something of an extension of their company to empower them to update their site as needed in response to market data.
- 50.5% Increase in conversion rate since start of engagement
- 18.1% decrease in bounce rate for direct traffic
- 31.2% increase in time on site
- Performed extensive accessibility testing to fulfill ADA guidelines