Bipartisan Policy Center
An online experience that allows visitors to engage with the most difficult issues facing our nation through access to a wealth of available and valuable data.
About The Client
A Washington, DC-based think tank that actively fosters bipartisanship by combining the best ideas from both parties to promote health, security, and opportunity for all Americans.
A need to create clarity from complexity to allow visitors to access and use BPC’s wealth of useful and powerful data. BPC wanted to make users aware of and offer ways for them to retrieve the data in useful formats. Create a digital public face that depicted them as the organization they are - fueled by powerful information, committed to engaging in conversation and interacting with the public. Not another dry one-directioal political site.
We created a bold, inviting, intuitive site that makes the BPC’s wealth of research and data understandable, accessible and engaging. Included is a way for them to continually integrate data and data visualization into the site, increasing the number of interactive experiences for visitors. Communicate the heart of the organization’s mission: interactivity/conversation/deliberation.
- 96% increase in overall organic traffic over the first three years after launch
- Over 15% decrease in bounce rate across the site
- Google Analytics configured to track unique visitor constituencies