Case Study

Narrative 4

Creating a brand extension for a well-known non-profit to the for-profit sector.

The Client

A global organization driven by artists, shaped by educators, and led by students using the power of the story exchange to help students understand that their voices, stories, actions, and lives matter, and that they have the power to change, rebuild and revolutionize systems.

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Read the Before & After
One Year Results
  • Polished Presentation: The client now has a well-crafted, visually appealing, and fully scripted deck for presenting to potential customers.
  • Easy Updates: The deck is designed for easy updates, allowing the client to make changes without compromising the overall quality.
  • User-Friendly for All: Tailored for staff at different experience levels, ensuring everyone has what they need for a successful presentation.
  • Senior Team Flexibility: Senior team members can use the deck as a solid foundation, adapting and expanding it to fit their specific presentation styles and requirements.
Services
No items found.
Values
Delight
Equity
Health
No items found.
Before cantilever

Narrative 4, a pioneer and leader in the field of arts and education, had developed a unique corporate training program based on their tested and proven “Story Exchange” methodology. They wanted to design a way to leverage their brand for this new corporate offering and have a sales/presentation deck at their fingertips that would be flexible enough to allow them to make changes, as needed, depending on their audience.

After cantilever

We worked with them to create their brand extension, N4Business, and to identify the ideal tool that would allow all levels of staff to be able to update and present the deck with ease to different audiences. We scripted and designed the sales deck.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Polished Presentation: The client now has a well-crafted, visually appealing, and fully scripted deck for presenting to potential customers.
  • Easy Updates: The deck is designed for easy updates, allowing the client to make changes without compromising the overall quality.
  • User-Friendly for All: Tailored for staff at different experience levels, ensuring everyone has what they need for a successful presentation.
  • Senior Team Flexibility: Senior team members can use the deck as a solid foundation, adapting and expanding it to fit their specific presentation styles and requirements.
Narrative 4
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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