Creating a brand extension for a well-known non-profit to the for-profit sector.
About The Client
A global organization driven by artists, shaped by educators, and led by students using the power of the story exchange to help students understand that their voices, stories, actions, and lives matter, and that they have the power to change, rebuild and revolutionize systems.
Narrative 4, a pioneer and leader in the field of arts and education, had developed a unique corporate training program based on their tested and proven “Story Exchange” methodology. They wanted to design a way to leverage their brand for this new corporate offering and have a sales/presentation deck at their fingertips that would be flexible enough to allow them to make changes, as needed, depending on their audience.
We worked with them to create their brand extension, N4Business, and to identify the ideal tool that would allow all levels of staff to be able to update and present the deck with ease to different audiences. We scripted and designed the sales deck.
With a fully scripted, elegantly designed, and easy to update deck, the client is now fully equipped to present to a variety of potential customers. We created and scripted the presentation in such a way that staff at different levels of experience would have everything needed to present the work, with enough flexibility that more senior team members could simply use the deck as a starting point for their fuller presentation.