Humphry’s
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Cantilever rebranded and launched websites for Humphry’s two main product lines, with a third on the way.
Humprhy’s is a venerated textile manufacturer in Philadelphia, with a history of artisanship and service going back 145 years. They offer a range of handmade products within distinct sub-brands.
- Rebranded two departments without losing the company’s essence
- Continued to support and enhance the new sites while building a third
- Humphry’s Awnings site was listed as a "Best Minimalist Web Design" on DesignRush
Humphry’s had outdated websites for their various brands, which were limiting sales and growth.
Cantilever initially rebranded the company’s awning division, then created a classy site matching the new branding. The new site features a custom product configurator, so users can get a quote without talking to a salesperson.
The client asked us to then rebrand and build a new site for CoverSports, their athletic surface cover division. The CoverSports site is a robust eCommerce platform running on Craft CMS, with a sporty and engaging look and feel.
We’re now on our third rebrand and counting. We have been thrilled to partner with such a historic and creative firm.
- Rebranded two departments without losing the company’s essence
- Continued to support and enhance the new sites while building a third
- Humphry’s Awnings site was listed as a "Best Minimalist Web Design" on DesignRush
It looks like we got a pretty big boost in conversion rate. In fact, we’re going to be signing another contract with them to do another website.
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
