American Express

We created an interactive, media-driven intranet for the global AMEX HR team, then repurposed it for use as a conference hub.

About The Client

American Express is one of the world’s leading financial institutions, offering products with a human touch.

Challenge

AMEX asked us to transform a popular, but traditional employee newsletter from a one-way communication to a two-way, interactive community engagement platform for global HR employees to more easily connect, while staying within corporate brand guidelines and maintaining backwards compatibility with legacy browsers.

Solution

We created a modular website, allowing for ease of expansion and content curation across events, job openings and news feeds.

To increase conversation and access community feedback, Users could add their own community posts and share, like and comment on articles by others.

To support a key HR conference, we duplicated the site into a one-off instance for conference attendees to communicate and share stories.

Result

  • Cantilever surpassed the limitations of a legacy browser to position AMEX ahead-of-the curve in global HR team interaction
  • An easily expandable core site grew into polls, video, and an RSS feed
  • The evolution-ready platform was easily duplicated and adapted into a conference hub, in a second project phase

Outcome

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