We created web content to match the latest TV spots for Dos Equis’ always distinctive and memorable ad campaigns.

About The Client

A leading advertising, strategy, and design agency.


Droga 5 was launching a new ad campaign for Dos Equis and they wanted to create fun web content to match the latest promotion wherein news articles appeared real at first, but quickly let readers in on the joke. We were provided with a clean, realistic visual design for three news sites and prototype code for one site. We needed to build a framework so that fifteen articles could be rendered within these site templates and distributed to unique URLs with various faux domain names.


We created both a system that could generate realistic-looking news article web pages, on-demand, and a series of tongue-in-cheek posts that promoted tall tales from Dos Equis’ latest campaign.


A suite of very convincing responsive news site templates, built on a rapid timeline and modest budget, easily deployable on social media. Translated and fully brought the humor and brand of the latest campaign to life on the web.


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