Esquire Classic

We created a site that celebrated Esquire’s 1000th issue with the launch of an archive that both honors the milestone and is a valuable brand extension.

About The Client

A men’s magazine for the latest news headlines, culture coverage, political developments, celebrity interviews, men's fashion advice, and food.

Challenge

Esquire reached out to us when they were developing an archive of literally “Every Article Every Issue” to coincide with the publishing of their 1000th issue. How to make such a project feel active and lively, and integrate payment and page-viewer technology? As they were starting from scratch they also needed a logo, a project identity, a pricing model, and a business strategy.

Solution

We created a site that allowed Esquire’s full-page archive to feel up-to-date and engaging. We worked with their team to finalize the “Esquire Classic” moniker and integrated payment and page-viewer technology within a cohesive user experience. This included a blog-like recommendation site to wrap the archive itself, surfacing timely, curated highlights according to the season and current events for visitors.

Result

Esquire Classic provided an experience that is both fresh and modern, providing access to new issues (before they are even in the mail!) while respecting the wealth of historical content available through the service.

Outcome

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