Case Study

IEH

We’ve collaborated with IEH for over ten years, learning their complex field, redesigning their site, and enhancing it continually to serve their customers.

The Client

IEH is the leading provider of Hyperboloid connectors, an electronic component used in the most demanding applications.

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Read the Before & After
Industries
One Year Results
  • Took four print catalogs representing millions of possible connectors and unified them into a searchable, faceted database. Added several new catalogs post-launch without requiring major database changes.
  • Created a 3D modeling tool that allows engineers to preview products in 3D space and download them as CAD file
  • Contributed to sales growth that helped lead to the client’s IPO and expansion to a new facility
Services
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Values
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Before cantilever

IEH has hundreds of parts, each with thousands of possible variations. They needed a web partner who could grasp the nuances of their field and their product, and create a site that made it easier for engineers to understand and specify their product.

After cantilever

We did a crash course in hyperboloid connector technology so that we could put ourselves in the shoes of the engineers searching for IEH’s products.

In 2011 we created a fresh new site with a unified, searchable product catalog that drew rave reviews from customers.

We’ve continued our partnership ever since, making the site mobile-friendly, adding multiple languages, implementing a full content management system, and building powerful CAD tools to allow visitors to view and download custom 3D models.

one year results
127%
Increase in Users

127% increase in Users of the website

144%
Increase in Pageviews

144% increase in Pageviews as people explored the new site

54%
Increased Exploration

54% of website traffic explored APC beyond typical Home Page and Careers Page visits

7%
Decrease in Bounce Rate

Over 7% decrease in the average Bounce Rate on the site

  • Took four print catalogs representing millions of possible connectors and unified them into a searchable, faceted database. Added several new catalogs post-launch without requiring major database changes.
  • Created a 3D modeling tool that allows engineers to preview products in 3D space and download them as CAD file
  • Contributed to sales growth that helped lead to the client’s IPO and expansion to a new facility
They’re smart, professional, and responsive. The team is creative and I like the work they do.
IEH
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With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
Digital Strategist
APC
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Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

Get a Free

Consultation

Tell us about your organization and online presence. If we think we can be a good partner for you, we’ll set up a time to connect and talk through your needs, free of charge.

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