Bipartisan Policy Center
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Since 2019 we have partnered with the BPC to reach citizens online through accessible, clean web design and development.
The BPC is a DC-based organization fostering bipartisanship by combining the best ideas from both parties to promote health, security, and opportunity for all Americans.
- 96% increase in overall organic traffic over the first three years after launch
- Over 15% decrease in bounce rate across the site
- Google Analytics configured to track unique visitor constituencies
The BPC had a treasure trove of information, but their existing site was hard to understand and navigate, both for the public and internal teams.
They needed to stand out from dry one-directional political sites and create clarity from complexity, allowing constituents to easily access and use BPC’s wealth of bipartisan thought leadership.
Cantilever conducted an intensive diagnostic process, including extensive user experience research and a site structuring phase to ensure that the site architecture would be intuitive and expandable.
We created a user-centric, intuitive and navigable site that encouraged topical exploration and deep dives into content across reports, articles and podcast episodes. Our site included numerous new visual materials that the client adopted for use in print.
Since the original launch we have created dozens of interactive and engaging features ranging from maps to calculators to donation tools, all building on the same modular codebase. We have built separate microsites and helped with email campaign design.
- 96% increase in overall organic traffic over the first three years after launch
- Over 15% decrease in bounce rate across the site
- Google Analytics configured to track unique visitor constituencies
Cantilever had a great combination of humility and excellence. Their team is highly competent.
With Cantilever, the relationship felt collaborative, like we were all oriented toward the same goal.
