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Team Andrei Scarlatescu, Andrew Heins, Ty Fujimura
Roles Branding, Concept, Design, Development, Interactive Design

ReportAll provides real estate parcel data at a fraction of the cost of traditional providers using a technology-driven approach. Their data contains the property lines and metadata for more then 145 million parcels across the country, and is used in real estate, the energy sector, telecommunications, and government.

For lack of a better term, ReportAll is disrupting their industry, providing great data at a sensible price with 24/7 access to their database through their online portal. They brought us in to rebrand the company and overhaul their web presence, including an advanced online store and user features.

We began with a discovery period to get at the heart of who ReportAll is and what they stand for. We arrived at a brand perspective that was friendly, but in a robotic way: the Siri of real estate data. We crafted a visual identity and copy tone that suited this personality.


We then designed the new site, collaborating with copywriter Robert Kramer to create a resonant message and flow. To clearly communicate the freshness of their approach, we opted for an unorthodox side-by-side layout, populated with animated SVG graphics. For the logotype and titling we

used Karbon, a quirky but technical sans-serif that fit perfectly with their brand message.


The result is a site that makes a statement: This is not your grandad’s big data company. ReportAll uses technology to help you save time and money.