We created a fun and engaging internal message board that still stayed true to AMEX brand guidelines.
InsideHR is the internal HR newsletter at AMEX, a key way for their 800+ global HR employees to stay connected. They wanted to transform this well-followed newsletter into an online publishing platform, complete with enhanced social features.
Designing for big business is an exciting challenge. We needed to create a tone that was on-brand and clean, while also imparting a sense of fun and improvisation to elevated the site beyond stock corporate communication. We solved this problem by creating a hodgepodge of coordinating (but deliberately disparate) modules which tiled together on the page to create a collage-like effect. Each module style is clean in and of itself, but they clash just enough to differentiate this platform.